Thursday, 29 July 2010

And so it begins!

So, it's official. We are a business. We have taken two orders for rune pendants and are currently in the process of filling those orders. Sól and Raido.
Our sales department have created a rather splendid invoice template, and we have our packaging material already, so we are ready to proceed.

All we need now is about 50 orders a day... so whenever you're ready world...

Rune of the day

Modern equivalent - H

Hagalaz signifies hail, often seen as a symbol of damage and destruction, or a warning of illness.

Thursday, 22 July 2010

The Silver Bough Launch!

So, we couldn't procrastinate any longer. The Silver Bough website has been launched.
The champagne has been guzzled, the cake has been cut and consumed. We are online and now we wait. We wait for the orders for rune pendants and rune sets to come flooding in.
Well actually, if we just wait it's unlikely anything will come flooding anywhere. The hard work really begins now. Marketing, SEO, link building... it all has to be done and done well.

Still, in the meantime, we'll take you through the main areas of The Silver Bough website as it is.

The homepage contains a slideshow of our runic creations, as well as links to the main areas of our site.

We have a gallery of some of our favourite rune photos.

The runes page is the place to go for information about the various rune systems we have been inspired by, including The Elder Futhark, The Younger Futhark and Joanne Harris's wonderful novel, Runemarks.

Last but not least you can visit our online shop to have a browse through our wares, which at the moment consists of fine silver rune pendants as well as rune sets made from naturally sourced pebbles.
We will soon be expanding our creations to include wooden rune sets, silver rune rings, charm bracelets, ogham jewellery, and creations based on Norse mythology.

So that's our site as it stands. We hope you visit and enjoy and keep coming back to watch as we evolve.

It's a great detour to a bad friend's house, 
even though he lives on the route;
but to a good friend's the ways lie straight,
even though he lives far off. 
-Sayings of The High One (Poetic Edda)

Tuesday, 13 July 2010

SEO - Seriously Enormous Overhaul

We're back. Yes it has been a while, we're sorry.
So the first thing you want to know is, did we get the website online on midsummer's eve? Well, yes, we did!
And since then it's been all about tweaking it and refining it and getting it to work with as many different types of browser as possible (AOL, we're looking at you!).

So anyway, the website is online, but we aren't actually in business yet, though if someone stumbles across our site by accident and orders something then we are fully equipped to fulfill their order.
What we are doing now is that wonderful process called Search Engine Optimization (SEO). This has revealed itself to be an art form in its own right and has necessitated the buying of several books on the subject. Once we have fully implemented SEO though, it should be well worth it and we will sit back and watch the orders flooding in.

If anyone wants to have a look at the website the URL can be found below. Enjoy!

The Silver Bough - Rune Pendants & Rune Sets